Marketing News

GVC-owned partypoker has become the latest operator to appoint tennis legend Boris Becker as a brand ambassador, as it looks to expand its poker offering in Germany.

The six-time major singles winner and former world number 1 has signed up as the newest brand ambassador for the online poker site, joining the likes of former boxer Carl Froch and poker pros Mike Sexton, Sam Trickett, and Jackie Glazier, among others.

To celebrate his appointment, partypoker has launched a special tennis-themed promotion, Beat The Ace, giving players the chance to participate in four $5,000 freerolls. The overall winner will then play Becker live in a heads up competition in Germany for a prize of up to $25,000.

The operator will also host a new partypoker MILLIONS tournament in 2017, guaranteeing £1,000,000 to the winner in what it describes as the biggest ever guaranteed prizepool in Europe.

“I am equally competitive at the poker table as I was on the tennis court, so I’m really excited to be partnering with partypoker and taking on players around the world,” said Becker. “I learnt to play poker a long time ago; it’s a game of skill and perseverance, so I’m hoping to use my experience on the tennis court to my advantage.”

The former tennis professional has a long history with the iGaming industry, having previously served as brand ambassador for, Tangelo Games (formerly ISISFriends), Global Poker Index, and most notably PokerStars.

He has also served as brand ambassador for various high-profile brands including Puma, Polo Ralph Lauren, Mercedes-Benz, AOL, Bertelsmann, and Völkl.

“It’s great to have Boris on board, as he is one of Germany’s, and indeed the world’s most notable sportsmen,” said Tom Waters, group head at partypoker. “Boris’ mental strength and desire to win will make him a tough competitor at the poker table, and I’m sure he’ll test our players as part of the partypoker Tennis Missions promotion.

“We look to expand our poker offering in Germany for 2017 and I am thrilled that Boris will be our ambassador in this market.”