Mobile casino operator is launching a new UK TV advertising campaign today featuring British comedian and new brand ambassador Johnny Vegas.

Aimed at further establish the operator as the “King of mobile casino”, the new ad will be air for the first time on UK TV channels including ITV and Channel 4 later today (February 22nd).

An extension of LeoVegas’ recent “Find play in the everyday” campaign, the ad shows Johnny Vegas and Leo Vegas the lion at the start of their journey as the company’s two brand ambassadors.

The humorous campaign shows Johnny and Leo fulfilling their ambassadorial duties to varying degrees of success, with Johnny Vegas finding it hard to keep up with the natural talents of Leo, who seems to trump him effortlessly at every stage.

“We’re absolutely delighted to have Johnny on-board for our marketing campaign and we can’t wait for everyone to see the new TV advert,” said LeoVegas UK country manager Shenaly Amin. “Johnny’s comedic background adds a different dimension to the marketing campaign and he’ll definitely help us take the gaming scene to another level.”

The “Two Brand Ambassadors” theme will also be reflected in other areas of LeoVegas’ marketing and social media activity.