Advertising solutions provider Fresh8 Gaming will launch what it claims to be the first dynamic video advertising product for the iGaming market through a partnership with UK bookmaker Coral.
Fresh8 will provide its technology to power new auto-generated videos for Coral with real-time offers and odds across the operator's digital campaigns, including on Facebook and YouTube.
"The automation and simplification of the video production process is a total game changer," said Paul Soithongsuk, senior mobile marketing manager at Coral. "The Fresh8 platform will allow us to build real time adverts ensuring that we are always serving the most relevant content to our entire digital audience.
"This relevance is especially crucial in the light of the IGRG (UK's Industry Group for Responsible Gambling) code changes meaning we have to be much smarter in our approach to messaging in video outside of free offers."
Fresh8's video platform enables operators to personalise video content for a range of channels including social media, pre-roll adds, YouTube and instore. Content can be adapted to include logos, backgrounds and other images, and to cover any sport, event, market, bet type, or customer offer.
"We love working with forward thinking betting operators and are excited Coral have chosen us to power their dynamic video and banner advertising campaigns," said Fresh8 managing director Andrew Sharland. "We know our technology will add huge value both in terms of automation and the ability to personalise to customer segments and maximise conversion."
Coral will also utilise the platform to push dynamic advertising across its display and affiliate advertising partnerships.