Comedian Kevin Hart has partnered with leading online poker operator PokerStars to promote the game and brand to new audiences.
Hart, the star of comedy hits such as Central Intelligence, Get Hard and Ride Along, says he will work with PokerStars to "change the face" of the game.
Speaking at the PokerStars Championship which concludes this week at the Monte Carlo Casino, Hart explained that his aim is to "make poker fun," with PokerStars providing the platform to do this.
This includes leveraging PokerStars' marketing, live events and Hart's own social media channels to promote the fun and social aspects of the game.
"I'm glad there are all these poker pros here who I can compete with and take their money. But the best thing about poker is that anyone can play it, whether you're making millions like Daniel Negreanu or just sitting around the kitchen table playing for coins."
The actor took part in the Monte Carlo event and was knocked out on the first day (April 27th) before buying back in. He was then knocked out for a second time on Day 2 (April 28th). His previous participation in a PokerStars-organised event, the PokerStars Championship Bahamas, also ended with Hart failing to cash.
"We take poker seriously, because that's our business. Kevin Hart makes everything he does fun because that's his business," Amaya vice president of corporate communications Eric Hollreiser said of the partnership. "Kevin is a maverick and we're thrilled to work with him to take poker to new audiences around the world and have a great time doing it."