SBTech-powered operator 10Bet has signed an exclusive betting partnership with German Bundesliga club VfL Wolfsburg.

10Bet branding will feature on the Lower Saxony club’s pitch-side advertising, LED screens and interview boards during all league and cup games at the 30,000-capacity Volkswagen Arena, as well as on all Wolfsburg print media and the team’s official website.

The collaboration is the latest in a series of marketing initiatives being implemented as part of 10Bet’s expansion into new markets in the lead-up to next year’s World Cup in Russia.

10Bet confirmed that it is currently in preliminary discussions regarding a potential shirt sponsorship deal with an English Premier League club for next season, while considering a number of other options with leading international brands.

“We are delighted to support the Wolves throughout this thrilling 2017-18 Bundesliga campaign and are looking forward to seeing our partnership evolve over the coming years,” said 10Bet chief marketing officer Oshri Kostiner.

“This exciting collaboration between two internationally recognised brands underlines our position as a leading player in the world of online sports betting. With two decades of top-level experience each, both our teams are in the big time to stay.”

VfL Wolfsburg won the Bundesliga in 2009 and finished runners-up in 2015, the same year they won the DFB-Pokal Cup. The team is currently in 14th place this season after 10 games, 13 points behind leaders Bayern Munich.