Philippines-based betting and gaming operator Letou has signed its first partnership deal in Italy with Serie A club FC Internazionale Milano.

Letou will serve as Inter Milan’s official Asian online gaming partner for the upcoming season, gaining access to brand exposure at all domestic fixtures at the San Siro stadium, as well as access to club imagery for promotional purposes.

“In recent years, the ever-popular Serie A is becoming even more prominent in Asia and Letou is honoured to be Inter’s first ever Asian online gaming partner,” said Paul Fox, chief executive of Letou,

“The club’s great history, their fantastic international fanbase and the fact that Inter is back in the most important European competition, the UEFA Champions League, makes them ideally placed to support our continued growth in the Asian marketplace.”

Inter Milan vice president Javier Zanetti commented: “We believe that this new partnership will be successful and we are proud to partner with a premium brand such as Letou.”