Lottery messenger services provider Lottery.com has agreed a three-year partnership with Euroleague Basketball, the top-tier European professional basketball club competition.
The deal spans through the 2021 season and offers VIP experiences and prizes, and creates opportunities to raise funds for social and humanitarian causes.
Lottery.com will benefit from its brand on court and in arenas throughout both EuroLeague and EuroCup events, as well as featuring in all of the league’s official platforms.
“We are delighted to welcome Lottery.com,” said EuroLeague Basketball president and CEO Jordi Bertomeu. “The agreement joins two premium brands together, in addition to providing unique engagement opportunities for our fans and support for our One Team's community efforts to empower social change."
A new in-game feature, Crunch Time Clock, will showcase unique stories focusing on the emotions and excitement surrounding the league’s most spectacular winning moments, as well as Lottery.com’s charitable initiatives around the globe.
“As part of this innovative partnership, Lottery.com will offer loyal EuroLeague and EuroCup fans raffle tickets and sweepstakes games that give everyone a chance to win amazing prizes,” said Lottery.com CEO Tony DiMatteo. “These social impact raffles and sweepstakes are intended to generate signiﬁcant funds for global humanitarian causes and EuroLeague’s One Team initiatives.”