Spanish gaming operator Codere has secured a multi-year deal to serve as the first official gaming partner of the National Basketball Association (NBA) in Mexico.
The partnership will be promoted in Codere’s retail locations across Mexico, as well as through the online assets of Codere and the NBA, and sees the operator commit to using official NBA data across its land-based and digital sports betting offerings in the country.
Codere and the NBA will also collaborate on best-in-class practices to protect the integrity of NBA games.
“Our partnership with the NBA reinforces our values and leadership position of trust and fair play,” said Codere marketing director Ángel Fernández. “Respecting the rules of the game is part of our DNA, and our partnership with the most competitive league in the world exemplifies that.
“Together, we are thrilled to offer better experiences to our clients and add more excitement to the game, if that’s even possible.”
Under the terms of the partnership, Codere was also named an associate partner of the NBA Mexico City Games 2018, which took place last week with the Orlando Magic playing a regular-season game against the Chicago Bulls on Thursday, followed by Orlando's game against the Utah Jazz on Saturday at the Arena Ciudad de Mexico.
The games marked the third consecutive season that the NBA has played two regular-season games in Mexico City, with 28 NBA games having now been hosted in Mexico since 1992, the most by any country outside the United States and Canada.
“Codere is one of the largest gaming operators in Mexico and our new partnership will offer more ways for our passionate fans to connect and experience the excitement of our game,” said Arnon de Mello, NBA vice president and managing director, Latin America.
Shares in Codere SA (MCE:CDR) were trading up 0.56 per cent at €3.58 per share in Madrid Monday morning.