William Hill US has signed a multi-year deal to serve as an official sports betting partner of the National Hockey League (NHL).
The US sportsbook operator becomes the NHL’s third betting partner, alongside MGM Resorts International and Paddy Power Betfair’s FanDuel.
As an official partner, William Hill will receive promotional media in relevant NHL markets and will leverage branding opportunities in connection with the league’s calendar of marquee events.
“This new partnership is yet another example of the [...]
