Sky Sports Racing, the successor channel to At The Races, has signed a multi-year broadcasting agreement with Woodbine Entertainment Group and the New York Racing Association (NYRA).
The deal sees Sky Sports’ dedicated racing channel secure exclusive rights to broadcast all thoroughbred racing from Woodbine, Saratoga, Aqueduct and Belmont Park racecourses to viewers in the UK and Ireland.
“We’re thrilled to be partnering with two racing organisations as forward thinking and respected as NYRA and Woodbine,” said At The Races chief executive Matthew Imi. “Their venues host high quality racing and their East coast locations are increasingly attracting British and Irish trained horses.
“This complements our offering of the world’s best international racing, and we’re excited about promoting and showcasing NYRA and Woodbine racing in the UK and Ireland.”
The Sky Sports Racing channel will bring high-quality HD signals from each track into its nightly, studio-hosted US racing broadcasts while collaborating with attheraces.com and the racecourses to provide digital and social media coverage.
“Partnering with Sky Sports will expand the reach of NYRA’s acclaimed television simulcast program and provide viewers in the UK with high quality daily coverage of Aqueduct Racetrack, Belmont Park and Saratoga Race Course,” said NYRA chief revenue officer Tony Allevato. “To be featured prominently on Sky Sports Racing and its digital At The Races channels will benefit New York’s horsemen and grow the sport.”
Woodbine Entertainment chief executive Jim Lawson added: “We are excited to partner with Sky Sports to further promote our world-class thoroughbred horse racing at Woodbine Racetrack. With the opening of our second turf course earlier this summer and our renowned EP Taylor course, we have carded more turf races than ever before which we believe will resonate well with the Sky Sports audience in the UK and Ireland.
“This partnership will also provide further exposure to our major racing events highlighted by the Queen’s Plate, the Ricoh Woodbine Mile and the Pattison Canadian International.”