Marketing News

Kindred Group’s Unibet brand has been named as an authorized sports betting operator of the National Basketball Association (NBA).

As a part of the agreement, Unibet will have access to official NBA betting data and league marks across its online and mobile platforms in the United States throughout the NBA season.

“We are very proud to team with the NBA,” said Kindred US senior vice president Manuel Stan. “This will add further customer value to an already first-class betting experience thanks to official NBA betting data and league marks across our mobile and retail platforms.

“Kindred shares the NBA’s view on a legal and sustainable sports betting market, which makes this partnership a perfect match.”

Additionally, the NBA and Unibet will work closely together to ensure best-in-class practices to protect the integrity of NBA games.

Having recently launched online in Pennsylvania and New Jersey, Unibet becomes the latest operator to partner the NBA, following the likes of DraftKings, The Stars Group, William Hill, FanDuel and MGM Resorts.

Shares in Kindred Group plc (STO:KIND) were trading down 2.32 per cent at SEK61.40 per share in Stockholm earlier Tuesday.