Content aggregation platform Hub88 has expanded its player engagement and loyalty capabilities through an integration with newly established B2B provider LuckyDraw.
Co-founded by former Bragg Gaming executives Yaniv Spielberg and Ronen Kannor, LuckyDraw is a new platform that introduces raffle-based and prize-driven mechanics into regulated operator environments.
The collaboration enables Hub88’s operator partners to integrate LuckyDraw’s technology with their existing offerings to provide highly customisable and engaging prize draws, including raffles, scratch cards and instant win games.
“With our many years of experience as online gaming operators, we have a deep understanding of how to enhance the player experience to generate higher engagement and loyalty for operators,” said Spielberg, who serves as CEO. “We have leveraged this expertise to develop a new prize draw gamification platform that is flexible and easy-to-implement to address the large appetite from players for raffles and prize draws, to drive improved performance and returns for operators.
“As a leading online gaming aggregator, we are excited to partner with Hub88 to bring our prize draw experiences to wider audiences while helping their operators offer something truly unique in the industry that increases engagement, retention, acquisition, brand loyalty and lifetime value.”
Ollie Castleman, managing director of Hub88, added: “Over the past year, we’ve heavily invested in jackpots, bonusing and loyalty solutions across our platform.
“LuckyDraw’s fully branded raffles, instant wins and scratch games are a valuable addition to this, helping operators engage their players in new and compelling ways, all while increasing lifetime value and strengthening brand loyalty.”