Sports data provider Stats Perform has appointed tech industry veteran Charles Kaplan as chief marketing officer.
Kaplan will take up the position on 21 April and will lead the company’s marketing function, as well as its Opta data insights and editorial services. He will also manage Stats Perform’s sports news teams and the Opta Content Agency.
Kaplan joins the provider after four years with the software development company Wynshop, where he held the roles of chief revenue officer and, more recently chief product and marketing officer.
“A dynamic company like Stats Perform requires equally dynamic and forward-looking thinking with its marketing, and Charles is the ideal fit to lead our marketing function,” said Stats Perform CEO Carl Mergele.
“His unique skillset makes him a valuable overall addition to the Stats Perform management team as we continue to execute on our growth strategy and revolutionise the way sports are viewed.”
Kaplan said of his appointment: “I am thrilled to be joining the Stats Perform team at such a critical time in the company’s history.
“I have long admired Stats Perform for its unmatched depth and breadth of data, AI, sports research, news and video content capabilities that have effectively shaped and transformed the sports technology and data industry.
“I look forward to working closely with the executive team as we meet the rapidly growing demand for in-depth sports insights and data-driven content, delivering comprehensive and real-time AI-powered solutions and performance analytics to enhance understanding, prediction, and fan engagement in sports.”