Entain-owned Polish bookmaker STS has appointed Ivan Gojić as its new chief sportsbook officer.
Gojić joins STS after eight years at Superbet, most recently serving as head of trading product, and prior to that spent nearly six years with Entain’s Ladbrokes brand.
His new role will see him focus mainly on STS’ sportsbook operations in Poland, while he will also serve as vice president of sportsbook for the entire Entain CEE Group.
“We warmly welcome Ivan to our team. He is an outstanding expert in trading, risk management, and broadly defined product development in the iGaming sector,” said STS chief executive Radim Haluza. “I am confident that his experience and past achievements will help both STS and the entire Entain CEE Group stand out even more in their respective markets.
“Our goal is to continuously improve our product and offering to strengthen the position of our companies in Poland and Croatia. Ivan’s support will certainly help us implement the #united strategy more effectively.”
Gojić said of his appointment: “It’s hard to call it work when you’re doing something you love. It all started over 20 years ago, first from the perspective of a professional player, and later through a career that began and evolved in various roles at Ladbrokes. For the past eight years, I’ve been with Superbet.
“I am truly excited to begin this new chapter of my career with Entain, and I sincerely hope to bring value to the fantastic team that has led STS to the very top in Poland.”