Yolo Entertainment, operator of the Bitcasino and Sportsbet.io brands, has strengthened its senior leadership team with four new hires.

The company has announced the appointment of former Betway global customer relationship manager Jock Jamieson-Black as head of CRM and regional strategy, while Charlene Cassar assumes the role of global head of business intelligence and data science, having served in similar roles at Gamesys and and Eastrock Group.

James Clark, former head of editorial content at bet365, joins Yolo as global head of content and search engine optimisation, with the final appointment seeing Abu Koroma join as director of product engineering after a 22-year career in technology.

“At Yolo Entertainment, our commitment to delivering an exceptional player experience starts with our people. That’s why we are delighted to continue attracting world-class talent from both within and beyond the iGaming industry,” said Yolo Entertainment CEO Matthew D’Emanuele.

“We’re excited to welcome Jock, James, Abu, and Charlene, with each bringing outstanding pedigree, deep expertise, and the kind of ambition and energy that perfectly reflect our culture. We’re thrilled to have them on board as we continue to raise the bar for entertainment.”