Virtual sports specialist Kiron Interactive has appointed Patrick Eriksen as its head of marketing.
Eriksen will be responsible for bringing a fresh perspective to the company’s marketing messaging, with a particular focus on the provider’s suite of virtual sports and numbers games, as well as its flagship crash game, Rodeo.
Eriksen assumes his first role in the gaming industry after serving for the past two years at AI, data, cloud and CRM services provider Cloudsmiths.
“Patrick is a gifted storyteller who also understands data, AI and cutting-edge technology and how this is used to deliver thrilling consumer experiences,” said Kiron Interactive founder and co-CEO Steven Spartinos.
“His appointment presents an opportunity for a totally fresh perspective on the Kiron brand, including our core messaging and how we are communicating to customers and the wider industry. This is a unique opportunity and one that we plan to fully maximise.”
Commenting on his appointment, Eriksen said: “I might be new to gaming, but I’m not new to storytelling. I’ve worked long enough to know that buzzwords come and go but clear ideas, good design and honest messaging stick around.
“As head of marketing, my role is primarily strategic with a focus on the big picture, but I strongly believe a brand is built in the details,” Eriksen added.
“Every touchpoint is a reflection of what we do elsewhere and if we value these interactions, our customers are more likely to value the product. So, while I lead the global go-to marketing strategy, I also care about getting the basics right.”