Gaming Innovation Group (GiG) has strengthened its commercial department with the addition of Andy Kelly and Mitchell Harrison.
Kelly joins GiG as head of partnerships after almost two decades with live betting services provider Sports Information Services (SIS), and is tasked with optimising the company’s third-party platform integrations marketplace.
Meanwhile, Harrison has taken up the position of business development director for GiG’s SportX solution, having previously served at the likes of SBTech, DraftKings and Genius Sports.
GiG said the appointments are a clear signal of intent to “capitalise on the strong trajectory of the company”.
“The addition of two highly regarded people with very specialised areas of expertise will be invaluable as we continue to accelerate our global partnership strategy and drive expansion for our platform and sportsbook solutions,” said GiG chief business officer Andrew Cochrane. “With our technology firmly delivering real results for operators in both established and emerging markets, their arrival further strengthens our ability to scale growth for the business.”
Kelly said of his new role: “I’m really excited to be joining GiG at such a pivotal time in the growth of the company. The technology we have available to existing and prospective customers is fantastic and puts us at the forefront of the industry, which was one of the many factors for joining GiG.
“We also want to offer our customers the best partners and suppliers to ensure they see maximum returns on investment.”
Harrison added: “Having worked with the executive management team in highly successful circumstances before, at both SBTech and at DraftKings, I am delighted to be joining them once again on another journey that has the potential for high impact growth opportunities.
“What excites me about GiG is how the product is being engineered specifically to reward operators with industry-leading margin optimisation tools, robust trading capabilities, and unparalleled flexibility to adapt to local market demands.
“I’m looking forward to accelerating the business growth and helping SportX establish itself as the sportsbook of choice for operators worldwide.”
Shares in GiG Software plc. (STO:GIG-SDB) closed at SEK4.36 per share in Stockholm Wednesday, with the market closed on Thursday 1 May.