Global lottery company Scientific Games has appointed two new executives, Keshav Pitani and Laura Higgins, to its digital leadership team.
Pitani has been appointed senior vice president of digital games and will lead Scientific Games’ digital games and SG Content Hub strategy.
He has extensive industry experience and played a key product strategy role in Scientific Games’ 2022 launch of Light & Wonder, and the company’s successful entry into the US and Canadian video lottery markets.
Pitani also spent seven years as senior director of product development for Bally Technologies prior to its acquisition by Scientific Games in 2014.
The company’s second appointment sees Higgins take on the role of vice president of customer success and strategy for the company’s digital team. This is her first role in the gaming and lottery sector after more than two decades working for e-commerce businesses such as Procter & Gamble, Shutterfly, Albertsons and Gartner.
“Our digital team is experiencing strong momentum and we’re building an adaptable organisation with a clear focus on the future,” said Scientific Games digital president Matt Lynch. “We are thrilled to welcome top-tier digital experts like Keshav Pitani and Laura Higgins.
“Their addition to our team reflects our continued investment in innovation, which is key to long-term sustainability for our lottery customers worldwide through consumer-centric digital programs.”