Betsson Group has opened a new technology hub in Málaga, Spain, as the company looks to tap into the city’s “vibrant and skilled talent base”.

Málaga was selected as the location for the new hub after a comprehensive evaluation of multiple locations, with the Spanish city winning out due to its “strong tech ecosystem, excellent infrastructure, international talent pool, and high quality of life”.

Betsson has already begun a recruitment drive to fill a number of roles at the hub, including backend and frontend developers, QA engineers, as well as AI and machine learning specialists.

“Málaga offers the perfect environment for our next phase of growth,” said Betsson operations CEO Jesper Svensson. “As we continue to expand and innovate, strengthening our tech organisation is a key priority.

“This new hub will enable us to attract top-tier talent and enhance our capabilities in gaming development, native app development, and AI. These are key areas that support our ambition to provide the best player experience in the industry.”

Svensson added: “Málaga shares many qualities with Malta, where we have built a world-class tech team over the past 20 years.

“It is an international, dynamic city with great energy and excellent connections to most of our other offices, making it a natural choice for this expansion.”

Shares in Betsson AB (STO:BETS-B) closed at SEK163.50 per share in Stockholm on Monday.