Online betting operator 1XBET has brought in Simon Westbury as a strategic advisor, as the company plots its next phase of growth.
Westbury will advise the operator’s leadership team on its international strategy, guiding sustainable entry into new markets and shaping the brand’s approach to key industry initiatives.
Westbury brings more than a decade of industry experience to 1XBET, having most recently served as CEO of Digitain subsidiary Sport Generate. He also served in senior roles at Digitain and software development company VSoftCo.
Commenting on his new role, Simon Westbury said: “What truly drew me in was the leadership’s clear and ambitious vision for the future of the 1XBET brand. It’s rare to see a company with this scale and global presence so committed to a new phase of strategic evolution.
“My role is to act as a bridge, providing the guidance and structure needed to help the team channel their ambition into sustainable, long-term success. I’m genuinely looking forward to helping shape this new chapter.”
A 1XBET spokesperson added: “We are delighted to welcome Simon Westbury to the 1XBET team. His appointment comes at a pivotal moment as we continue our global growth strategy.
“Simon’s unparalleled industry expertise in operational processes, combined with his profound understanding of the broader industry landscape and its stakeholders, will be invaluable. We are confident that his strategic guidance will be instrumental in navigating new market entries and addressing the evolving challenges and initiatives within the sector.”