Sportsbook provider Altenar has appointed Brendon Jeacocks as its regional director for South Africa.
Jeacocks is tasked with growing Altenar’s business in South Africa under the National Manufacturer licence awarded to the company in December 2024 by the Western Cape Gambling and Racing Board.
He brings more than eight years of industry experience to the provider, having held roles at Africa-focused operator Sportpesa. He most recently served as an independent consultant for South African iGaming brands.
“We are delighted to welcome Brendon to the team as he builds our on-the-ground presence in South Africa. His expertise in the market will undoubtedly help us achieve strong growth in our first year as a licensed provider in the country,” said Altenar CFO John Quaye.
“He is well-positioned to forge partnerships and help us tailor our product to meet the region’s growing demand for localised sports betting solutions.”
Commenting on his new role, Jeacocks said: “I’m pleased to be joining Altenar at such an exciting time for the company’s ambitions in Africa. I’m currently based in Cape Town and will serve as the local point of contact for our operations here.
“I look forward to helping to develop Altenar’s presence in South Africa and connecting with the rest of the industry.”