Odds88, the sports data aggregation business of Yolo Group, has named former Sporting Solutions executive Will Fyler as managing director.
Fyler assumes responsibility for defining and executing Odds88’s strategic roadmap for commercial growth, global expansion and leadership in the sports data aggregation space.
Fyler joins Odds88 from Sporting Solutions, where he most recently served as chief commercial officer. He has also held senior roles at Spotlight Sports Group, TXODDS and Fitzdares.
“Will’s appointment marks the beginning of a new chapter for Odds88, one defined by sharp commercial focus and bold product-focused thinking,” said Lara Falzon, CEO of Yolo Group’s B2B brands. “With both of us have stepping into new roles within the Yolo B2B ecosystem, we are aligned on our priorities: driving performance through innovation, adaptability, and strategic clarity.
“I’m thrilled to welcome him to the team and look forward to seeing how his leadership will help drive real innovation for our partners.”
Fyler said of his appointment: “Odds88 is at the forefront of redefining how sports trading data is delivered, consumed and ultimately used to drive engagement. It is a business with bold ambitions to truly innovate at scale, which is what attracted me to the role.
“I’m delighted to be joining such an agile and forward-thinking provider at this exciting time and look forward to solidifying Odds88’s position as a standout player in the industry.”