Sweden’s state-owned gaming operator Svenska Spel has appointed Robert Nygren as its new head of sales and marketing.
Nygren assumes marketing responsibility for brands such as Stryktipset and Oddset and will report to Svenska Spel Sport & Casino manager Fredrik Wastensson.
Nygren joins the operator from telecommunications company Telenor, where he served as head of advertising and media and creative director.
“I am pleased to welcome Robert Nygren as the new sales and marketing manager for Svenska Spel Sport & Casino. Robert’s knowledge and experience from industries such as telecom and insurance will be extremely valuable in our work going forward,” said Wastensson.
“With us, he will be responsible for developing the digital marketing and sales process and, in line with Svenska Spel’s overall goal, to focus on the gaming market’s most satisfied customers and to drive long-term sustainable growth.”
Nygren said of his appointment: “I have been on fantastic growth journeys at both Telenor and IF and hope to contribute that experience to Svenska Spel Sport & Casino at the interface between data, customer insight and creativity. Getting to work with all of Sweden’s gaming companies feels like getting 13 right on Stryktipset. A dream assignment, quite simply.
“I have already received many strong impressions from the teams in Stockholm and Visby with a combination of professionalism, passion and team spirit that it really feels fun to be a part of. Svenska Spel has a unique role as both an entertainer and a social actor, and I look forward to contributing.”