Underdog has strengthened its C-suite with the onboarding of Rishi Garg as chief financial officer and Kimberly Pointer Corbett as chief marketing officer.
Garg joins the online betting operator after nearly a decade at venture capital company Mayfield, where he served as a partner.
Speaking on his new role, Garg said: “From day one at Underdog, I could feel that the energy here is different. After only five years, Underdog is growing fast and is beloved by fans. Right now, we have a pivotal opportunity to be a great consumer company and build the essential daily companion to the American sports fan, and I am excited to be a part of it.”
The second appointment sees Corbett assume responsibility for Underdog’s marketing function, bringing over a decade of marketing leadership experience in mobile and console gaming to the operator.
Before joining Underdog, Corbett served as senior vice president of digital publishing at Warner Bros. Games, where she was responsible for strategies that spanned user acquisition, lifecycle management, creative services, analytics, market intelligence, and in-app advertising.
She has also held senior leadership positions at Zynga and Kabam.
Corbett remarked: “Underdog has amazing talent and is positioned to be the biggest company in the space with what they’ve built for sports fans. The company has an unwavering focus on the fan experience and a one-of-a-kind media ecosystem that makes it a unique place.
“I am thrilled to join the team, and I can’t wait to build on Underdog’s strong foundation to reach new heights.”
Jeremy Levine, founder and CEO of Underdog, added: “Our formula to win is simple: invest in people and product, and we bring in leaders who know what it takes to build the type of company we want to be.
“Throughout their careers, Rishi and Kimberly have done it, demonstrating the ability to build some of the most globally successful consumer brands. We have ambitious goals and we’re building the team to take us there.”
The new hires follow Underdog’s recent $70 million Series C funding from lenders led by Spark Capital, and the company’s partnership with Crypto.com to make sports event contracts available to its customers across the United States.