Veikkaus subsidiary Fennica Gaming has brought in Erik Nyman as a strategic advisor to support the company’s North American growth strategy.
Nyman will provide guidance on Fennica’s B2B expansion into North America, having facilitated two significant market entries in North America for NetEnt and EveryMatrix, where he most recently held the position of president of the Americas.
Fennica Gaming chairman Jonas Reuter commented: “At Fennica Gaming, our primary goal is to ‘put the players first.’ We have gained significant traction in various markets through our unique offering of instant games. We are now set to expand further with our leading iGaming portfolio and additional services in an ambitious international launch.
“Erik Nyman has successfully established two companies in North America, and his expertise will be invaluable as we aim to succeed in the world’s largest gaming market. Next to our advisor Simon Hammon’s valuable product and portfolio guidance, Erik’s distribution experience aligns seamlessly with our strategy. We are very excited to have Erik onboard and part of our winning team.”
Commenting on his appointment, Nyman said: “I have followed Fennica and Veikkaus’ development in recent years and am impressed not only with their B2B products but also with their strong organization and culture. They have a winning concept, and their bold international plans align perfectly with my own ambitions.
“I am very excited and honored to work with Jonas and the team to establish Fennica Gaming’s presence in North America and advance other strategic initiatives.”