Former Relax Gaming chief executive Simon Hammon has teamed up with Daniel Eskola and Evolution’s Erland Hellstrom to launch Big Daddy Gaming.
Big Daddy Gaming aims to disrupt the online slot market by “bringing creativity back to the sector” and is primed for its market entry and commercial rollout before the end of this year.
Big Daddy Gaming is co-founded by Simon Hammon, who stepped down as CEO of Relax Gaming last October, and Daniel Eskola, who spent nearly eight years at Kindred Group and more than six years at Relax.
They are joined by former Evolution executive Erland Hellstrom, who will serve as CEO of Big Daddy Gaming.
“Our collective experience across game development and tier-one operator relations ensures that every title we build is engineered for peak performance and designed with real operator challenges in mind,” said Hellstrom. “With Big Daddy Gaming, we are excited to deliver on the promise that our focus and experience translate directly into unmatched value creation for our partners.”
The supplier’s launch is underpinned by capital from gaming investment fund Castech and supported by former Rootz executive Toni Kolehmainen as a member of the board.
“Being at the heart of some of the industry’s greatest success stories has allowed us to launch Big Daddy Gaming with genuine humility and a clear purpose to be a reliable, highly profitable asset for our operator partners,” said Hammon. “We know the ingredients for lasting engagement, and we have the technical maturity to execute – creating content that is robust, reliable, and genuinely fun.”
Eskola added: “Big Daddy Gaming has been founded on the belief that a successful partnership starts with a humble approach and ends with measurable returns. As a studio, we’re committed to addressing the fundamental challenges facing operators today by providing consistent, high-quality, and high-performing content that secures long-term player loyalty.”