Las Vegas-headquartered High Roller Technologies has promoted Carlo Scappaticci to chief marketing officer and brought in Frances Cong as director of marketing.
In his new role, Scappaticci will lead the operator’s marketing strategy, brand development, customer engagement and growth initiatives, as the company looks to expand its High Roller and Fruta online casino brands into new regulated markets.
He joined High Roller as managing director for Canada in July 2025, having previously served as vice president of marketing at WynnBet and Pala Interactive.
“We’re thrilled to promote Carlo to our corporate leadership team in this highly impactful role,” said High Roller CEO Seth Young. “Carlo brings a deep understanding of consumer behavior and offers a bold vision to strengthen our brand, accelerate growth, and elevate the customer experience across all markets. His proven track record of success in driving innovative, data-driven marketing programs brings our leadership team from strength to strength.”
Commenting on his promotion, Scappaticci said: “My focus is to deliver a user experience that is accessible, elegant, and premium. With strong creative, smart segmentation, and data-driven personalization, I am confident we will continue to execute as we focus on growing market share across all our operating segments.”
High Roller has further strengthened its marketing team with the appointment of Frances Cong as director of marketing. Cong previously spent more than seven years as CRM and marketing director at Boyd Interactive.