Allwyn International has appointed Tatiana Jouanneau as Group chief brand officer, effective 1 January 2026.
Jouanneau joins the lottery-led operator as it prepares to add PrizePicks to its portfolio of brands and pursues a business combination with OPAP.
Jouanneau brings over two decades of senior marketing experience to the company, having served at prominent consumer-facing businesses such as Logitech, Duracell, and Procter & Gamble.
“I’m honoured to be joining Allwyn at such a dynamic stage in its evolution,” Jouanneau said of her appointment. “Over the next few years, Allwyn will continue on its exciting journey of growth, and I am eager to help shape a global brand that connects deeply with players and partners alike.”
She joins the company as it prepares to unify its various businesses under the Allwyn brand.
Allwyn chief executive Robert Chvatal commented: “We are thrilled to welcome Tatiana to Allwyn. Her exceptional global marketing experience, strategic insight, and passion for building meaningful brands make her the ideal person to lead Allwyn’s brand vision as we continue to grow and diversify.
“This appointment marks another key step in our mission to create a world-class entertainment company that leads with integrity, creativity, and player trust.”