PENN Entertainment has unveiled a new corporate structure to reflect the company’s strategic priorities, including the realignment of its interactive focus.
The new structure focuses on PENN’s digital assets in Canada and its Hollywood iCasino product in the U.S. and aims to further leverage its core retail casino business and overall omnichannel business model.
This has led to the elimination of the chief information officer and executive vice president of operations roles held by Rich Primus and Todd George, both of whom have left the business.
“As we turn the calendar to 2026, we are restructuring our corporate organization in order to achieve greater operational efficiencies, deepen customer engagement across channels, maximize free cash flow, and drive shareholder value,” said PENN Entertainment president and chief executive Jay Snowden.
“Both Todd and Rich have made significant contributions to PENN’s evolution over the past decade and helped build the strong foundation we have in place today. On behalf of the company’s board of directors, I want to express my appreciation for their dedication and efforts to PENN over the years and wish them well in their future endeavors.”
Aaron LaBerge, chief technology officer and head of interactive, will assume responsibility for PENN’s enterprise IT functions, in addition to maintaining his current responsibilities.
The company said this unified technology organization will align PENN’s retail, digital, data, cloud, and security platforms under a single leadership structure, reducing duplication, improving capital efficiency, and accelerating the company’s ability to design, build, and deploy scalable new products and omnichannel capabilities.
PENN has also commenced the search for a digital chief operating officer to help oversee the day-to-day operations of the interactive segment and enable LaBerge to spend more time with the combined technology teams.
The company is evaluating additional opportunities to strengthen and streamline its operations and will release details of anticipated annualized cost savings when it reports its fourth quarter 2025 financial results next month.
Shares in PENN Entertainment Inc. (NASDAQ:PENN) closed 2.18 per cent lower at $14.81 per share in New York Tuesday.