New York-listed sports data technology provider Sportradar has brought in former Playtech executive Edo Haitin as executive vice president of iGaming.

Haitin brings over two decades of iGaming experience to Sportradar and signals a new chapter in the company’s iGaming expansion, client offering and growth. 

In his new role, Haitin will oversee the development of Sportradar’s iGaming strategy, including its proprietary technology, data and global distribution network, to deliver innovative experiences for online casino players.

Haitin most recently served as CEO of Playtech Live from August 2022 until last October, a role which earned him a Gaming Intelligence Hot 50 award in 2023.

Sportradar will showcase a dedicated iGaming stand at ICE Barcelona later this month.

Shares in Sportradar Group AG (NASDAQ:SRAD) closed 4.19 per cent lower at $21.06 per share in New York Wednesday.