Gaming supplier Zitro has named former Greentube executive Michael Bauer as the new chief executive of Zitro Digital.
Bauer brings over a decade of senior leadership experience in iGaming, having built and scaled digital operations across multiple regulated markets, mostly recently as chief product officer and chief revenue officer at Greentube.
In his new role, Bauer will oversee Zitro Digital’s strategy and operations as the company accelerates its growth in the online space.
“I’m delighted to join Zitro as their new CEO Digital,” said Bauer, whose achievements were recognised in the Gaming Intelligence Hot 50 in 2023. “Over my years in gaming, I have followed with great interest their path and was impressed by their fast international growth. They have quickly become one of the most innovative companies in the industry, and their success is based on high-quality products, strong customer relations, and a great team that is led by a visionary owner.
“Based on that, Zitro has built a strong position as a market leader in land-based casinos worldwide, and I strongly believe we can replicate that success online,” he continued. “My task is now to bring their winning formula to the digital realm – a role that I’m very much looking forward to. We share the same vision that casino entertainment is based on strong product, quality games, a customer-centric approach, and great people.”
Zitro founder Johnny Ortiz commented: “Michael is a key addition to our leadership team at an important moment for Zitro Digital. His proven track record in growing online gaming operations aligns perfectly with our goals in the digital market. We’re excited to have him lead this next chapter.”
Zitro will showcase its digital offering at ICE Barcelona later this month.