EveryMatrix is establishing a new regional hub in Latin America to be headed up by newly appointed managing director Matias Montero.
Montero will be responsible for growing the supplier’s footprint in the region and brings over two decades of industry experience to the role, including more than five years as chief operating officer and chief revenue officer at Vibra Gaming.
While at Vibra he was part of the founding management team that expanded its LatAm regional reach, increasing proprietary games development and launching a solutions division offering local operators bespoke platform technology.
Based in Buenos Aires, Argentina, Montero will report to EveryMatrix group commercial director Daniel Clark.
“We’re delighted Matias has joined our global commercial team as we grow our presence in Latin America with local expertise across a multitude of disciplines,” said Clark. “Our approach to market building always starts with engaging the industry’s best and brightest local talent and I’m confident that with Matias’s experience, connections and deep knowledge he will rapidly grow our turnkey platform product offering across territories we have identified as vital to our success.”
Commenting on his appointment as LatAm managing director, Montero said: “I’m thrilled to join the company and timing could not be better with many local and international brands needing to scale up their operations as player volumes and demands for richer experiences increase, regulation continues to evolve and more innovation is required to stand out.
“This is precisely where EveryMatrix comes in with proven turnkey platform technology solutions that consistently generate results for the world’s biggest brands, overcoming operators’ biggest challenges and taking customers to the next level. Everything is possible and I look forward to growing our presence across the region.”