Operator and platform provider Soft2Bet has appointed Andrew Cochrane as chief commercial officer to lead its global growth strategy.
With a remit of expanding the company’s presence across regulated markets worldwide, Cochrane will oversee Soft2Bet’s global commercial execution, strategic partnerships, and growth across multiple business verticals.
He joins Soft2Bet from Gaming Innovation Group (GiG), where he served as chief business officer, and prior to that held senior leadership positions at DraftKings and SBTech.
“This is an exciting moment to be joining Soft2Bet,’ said Cochrane. “The business has built a high-performance platform supported by an ambitious strategic growth roadmap, and stepping in at this stage presents a genuine opportunity to help shape and accelerate its next phase of development.
“I’m looking forward to working alongside the leadership team and playing a central role in driving the group’s continued expansion and long-term commercial success across regulated markets worldwide.”