Evoplay has brought in Ashley McCulloch as vice president of North America as the game development studio looks to expand its presence across the US and Canada.
McCulloch brings more than 15 years of experience spanning land-based, video lottery terminal (VLT) and online gaming, having held senior commercial roles at IGT and Light & Wonder.
Most recently she served as director of account management for North America at Inspired, where she was responsible for leading strategic account growth and supporting new market entry initiatives.
“North America represents one of the most exciting growth opportunities for Evoplay, and Ashley McCulloch’s appointment is a major step forward in realising our ambitions in the region,” said Evoplay CEO Ivan Kravchuk. “Her extensive experience across land-based and online gaming, combined with her track record in commercial strategy, makes her the ideal person to lead our efforts as we scale.”
Commenting on her appointment, McCulloch said: “I’m very excited to be joining the Evoplay team at such a pivotal moment in its growth journey. The studio has built a strong reputation for high-quality content, and I look forward to developing partnerships and driving sustainable growth across North America.”
Evoplay has already established a strong foothold in North America, going live in Ontario through partnerships with leading operators including BetMGM and Caesars Entertainment.
Last November, Evoplay took a significant first step into the US by entering the lottery market in Washington DC.