Former William Hill and Betfair executive Ian Chuter, recently appointed a strategic advisor to Playtech, has been named as non-executive director of low-stakes games developer Reflex Gaming.

Chuter has more than 30 years’ experience in the gaming sector, having worked for the likes of Rank Group and Talarius before joining William Hill in 2001, becoming international group director of operations in 2009.

He subsequently joined Betfair as group operations director before leaving to take on a new role with Playtech, advising the supplier on sports betting, gaming and mergers and acquisitions.

Reflex Gaming managing director Quentin Stott said he was delighted that someone of Chuter’s calibre has joined in such a key role for the business.

“With his time spent both at the Rank Group and Talarius, he has a comprehensive understanding of UK low-stake gaming,” Stott explained. “However, and most significantly, he also has the strategic nous, the knowledge and the insight to help us take Reflex on the next stage of the fantastic journey which began when we launched in 2004.

“This signals a further exciting and dynamic phase in our business development as we develop Reflex Gaming BV in the Netherlands, confirm the implementation of our digital strategy, both on and offline, enhance our already strong position in social gaming and deploy our assets and skill sets into the mobile space.”

“Since launching in 2004 the progress that has been made by Reflex has been hugely impressive - by anyone's standards,” Chuter commented.

“The company now has a 30 per cent share of the single site market for Category C gaming machines, has been recognised as one of the UK's fastest growing tech companies by the 2015 Sunday Times Hiscox Tech Track, and recently moved into a new £1.5m multi–purpose manufacturing facility and head office,” he said.

“This is an extremely exciting time for a business which has an independent, entrepreneurial and invigorating outlook. I look forward with great enthusiasm to contributing to this Great British success story.”