William Hill has partnered Premier League football club Tottenham Hotspur to launch a new scheme to help young people find work in the London borough of Haringey.
The Tottenham Hotspur Elevator Programme will receive a £100,000 grant from William Hill, which is also based in the borough.
The donation is part of William Hill's corporate social responsibility (CSR) efforts, specifically its Close to HOME programme, which aims to make a positive impact on every community in which the company operates.
"The Club is committed to driving employment within its local community and we are delighted to be adding the Elevator Programme to our wide range of projects with the support of William Hill," said Grant Cornwell, CEO of the club's charitable arm the Tottenham Hotspur Foundation.
The scheme will provide 18- to 24 year-olds from Haringey with education, training and opportunities to secure work experience and employment.
Programme participants will have access to more than 100 traineeships and employment opportunities, as well as the ability to complete customer service and business administration qualifications.
They can also secure work placements, apprenticeships and full-time employment at William Hill, and will receive ongoing mentoring from the foundation.
"We are proud to be launching the Elevator Programme with the Tottenham Hotspur Foundation, which will continue our company commitment to providing skills and employment opportunities to individuals in our local communities," William Hill group director of security and community affairs Bill South commented.