Casino games specialist Red Tiger Gaming has become the latest gambling business to join the All-in Diversity Project.
The industry-driven initiative aims to improve industry practices by allowing for an open and honest discussion of the sector's diversity, equality and inclusion.
As the latest founding member, Red Tiger joins the likes of Kindred Group, Paddy Power Betfair, Microgaming and Gaming Innovation Group in signing up to the project, alongside the Massachusetts Gaming Commission.
"We are very proud to have become a founding member of the All-in Diversity project, which is an initiative that really resonates with what we stand for as a company and employer," the supplier's chief executive Gavin Hamilton explained.
"The focus of the project is something we feel very passionate about and we hope that along with the other founding members, we can raise awareness of this important topic across the betting industry."
"[Its] inclusion is another exciting step in our journey and will be a shining example of how a diverse and inclusive work place can produce industry-leading products," she said.
Her co-founder Christina Thakor-Rankin added: "We believe that by providing a common platform that allows all stakeholders (industry, regulators, educators and support organisations) to discuss, debate and develop best practices which seek to address the key challenges we start to secure our future."
In related news the All-in Diversity Project has agreed a strategic partnership with the US National Council of Problem Gambling (NCPG).
"The partnership with the National Council of Problem Gambling allows the All-in Diversity Project to not only extend the discussion around diversity, equality and inclusion to harm minimisation and the importance of the socio-economic and cultural profile of support organisations vis a viz the profile of the players they hope to help, but also reach out to the world of gaming and start to explore the issues of diversity, inclusion and risk as they relate to the next generation of players," Thakor-Rankin said.
NCPG president Marlene Warner described the partnership as very exciting for both organisations.
"Together, NCPG and the All-in Diversity Project can respond to the clarion call in the gaming industry for more diversity so that we may better serve our members, inform the industry, and work to protect problem gamblers and their families," she said.
NCPG executive director Keith Whyte added: "NCPG is proud to support All-in Diversity Project as we believe NGO's have an important role to play in leading by example and by encouraging our members in the gaming industry to support diversity and inclusion. We are proud to be a part of the solution to the social problems we face today.
"As part of the strategic partnership, All-in Diversity Project and NCPG will be working closely together to set the standard for how businesses can make diversity, inclusion and responsible gambling an integrated effort to improve how we as an industry progress in the future."