iGaming veteran Graham Martin has been appointed chairman of London-based Skyrocket Entertainment, a new venture focused on licensing movie IP rights for games development in real-money and social gaming.

Launched at this year’s Cannes Film Festival by UK film producer Sean O’Kelly and iGaming consultant Richard Clarke, Skyrocket has already acquired exclusive gaming rights to 75 iconic feature films and is in negotiations with major Hollywood film studios for a further 100 films.

The company’s ambition is to bring up to 100 gambling and social gaming titles to market each year, with Skyrocket transforming the branded intellectual property rights into new slots, bingo, lotto and instant games.

In his new role as chairman, Martin will work alongside Skyrocket CEO O’Kelly and chief product officer Clarke.

Martin has founded a number of companies, most notably Bonne Terre, which is now operating as Sky Betting and Gaming as part of The Stars Group. He was also chairman of Probability, founded Scotbet, and is currently involved with a number of other iGaming companies including Empire Global Corporation, SDB Games, Cardinal House Group and Oulala Games.

“I’m enormously excited to be joining forces with this talented team - both top class individuals who bring expertise and proven track records within both the gaming and film business sectors,” said Martin. “Skyrocket has a fun and social product which has tremendous growth potential by accessing our large userbases.”

O’Kelly added: “We are extremely proud and honoured to welcome Graham Martin as our chairman. His vast experience and knowledge in the gaming industry is second to none and Graham brings huge value to our growing company.

“We have aggressive expansion plans, which Graham will be instrumental in helping us realise, especially within his vast network. Both Richard Clarke and I look forward to working closely with Graham and taking Skyrocket into orbit.”