Live sports games developer EquiLottery Games has appointed Kenleigh Hobby to oversee the launch of its flagship game for the Kentucky Lottery.

Hobby has been brought in to oversee operations in Kentucky and will operate out of EquiLottery’s Louisville office, tasked with the successful implementation of the trial run of Win Place Show, a new game that will launch through the Kentucky Lottery on March 24th.

His role will include day-to-day operations of the pilot, planning and executing consumer marketing strategies, and interfacing daily with technology partners to ensure a seamless gameplay experience for players.

Hobby is best known in the horse racing industry as the founder of EquiSight, the first company to develop jockeycams to wear during workouts and live races.

“Kenleigh is the perfect fit for our company as we work towards our vision to build a new ‘live sports’ category in lottery,” said EquiLottery Games chief executive Brad Cummings. “His background is diverse across many industries including horse racing but what really jumps off the page with Kenleigh is his whatever-it-takes approach to business fostered from the several startups he’s developed over the years.

“His unique skill set and background is exactly what we need to ensure we maximise our upcoming Win Place Show trial.”

Hobby commented: “I’m very excited to be joining the team at EquiLottery Games. I’ve been closely following their progress since they first hit the scene in 2014 and am impressed with the expanding possibilities for state lotteries and other mainstream professional sports. This is a rising company in the gaming space and I look forward to becoming a foundational piece of its success.”

EquiLottery’s Win Place Show is a three number lottery game based on the results of live horse racing, and will be offered at 45 locations in Kentucky over a 90 day trial period. Other games being developed by EquiLottery focus on sports such as motor racing, baseball, basketball, football, golf and hockey.

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