Entain’s Gala Bingo brand has launched a new online hub in partnership with ITV’s The Chase game show.
The new online hub, The Chase Place, celebrates Gala Bingo’s long-running sponsorship of the flagship ITV game show, which is now entering its eighth year in the United Kingdom.
The Chase Place on the Gala Bingo site offers players exclusive games and content, including slots, slingo bingo, and a new live game based on The Chase.
The new game includes a crack-the-code mechanic which features videos of the Chasers.
Players are then presented with multiple-choice general knowledge questions and their answers are used to create a unique code. If the questions have been answered correctly to form the right code, players win entry into a prize draw.
There will be new questions each week for the next three weeks, with an all-expenses paid studio tour and meet and greet with a chaser up for grabs as the top prize.
One runner up will have win the opportunity to have a chaser on their quiz team for the Gala Bingo x The Chase Ultimate Quiz night, which will be hosted in Manchester in August.
“We believe people that love The Chase will also love Gala Bingo, and the new The Chase Place presents opportunities for us to reach a significant UK audience and offer unique experiences for fans of the show that aren’t available anywhere else,” said Sara Jolly, head of brand at Gala Bingo.
“We are delighted to be working with ITV to bring the latest element of our partnership to life through The Chase Place.”
Steve Watling, SVP of gaming at ITV Studios global partnerships, commented: “ITV’s partnership with Gala Bingo, Entain and The Chase has been a long-running success story. We are delighted to see the new Chase Live game and Gala’s showcase destination at The Chase Place with the chance for players to win amazing The Chase themed prizes. The Chase is on!”
Shares in Entain plc. (LSE:ENT) were trading 1.58 per cent higher at 642.00 pence per share in London Thursday morning.