Aristocrat Interactive’s newly established iGaming white-label division has signed its first deal in the United Kingdom with operator Vickers.Bet.
The agreement will see Vickers.Bet migrate its operations onto Aristocrat’s iGaming and sports betting platform, incorporating a full international horse racing offering and an extensive online casino portfolio.
Players will be able to enjoy popular online slots including Double Bubble, Secrets of the Phoenix and Buffalo, alongside access to a wide range of industry favourites through Aristocrat Interactive’s Aggregation platform.
“This partnership highlights part of our strategy to expand Aristocrat Interactive’s footprint in the UK market at a time when many B2B providers have faced challenges,” said Aristocrat Interactive vice president of sales Freddie Bowring. “We are confident that our innovative technology and premium content will enhance Vickers.Bet’s offering, delivering an exceptional betting and gaming experience to their customers.”
Vickers.Bet CEO and owner Jo Vickers added: “We are thrilled to enter into this relationship with Aristocrat Interactive. Their reputation for excellence and innovation aligns perfectly with our vision for Vickers.Bet.
“This collaboration will enable us to offer our customers an unparalleled experience, combining a diverse range of casino games with an advanced sports betting platform. We are excited about the future and the opportunities this partnership will bring.”
Shares in Aristocrat Interactive parent Aristocrat Leisure Limited (ASX:ALL) closed 1.31 per cent lower at AUD$52.84 per share in Sydney Friday.