Inspired Entertainment has agreed a licensing agreement with the National Hockey League (NHL) to create virtual games.
The agreement allows Inspired to create fixed odds virtual sports games featuring the NHL logo and marks, with the first game set to launch before the end of this year.
“We are thrilled to work with the NHL and expand our offerings through this licence,” said Brooks Pierce, president and CEO of Inspired Entertainment.
“This product will appeal to North American players and to markets like Scandinavia and Eastern Europe. The agreement enhances our virtual sports portfolio and aligns with our mission to deliver interactive experiences that redefine sports entertainment, offering NHL fans a unique way to stay connected with the game, even during the offseason.”
Chris Golier, VP of business development and innovation at the NHL, commented: “Virtual sports gaming continues to grow in popularity worldwide.
“We are excited to work with Inspired to engage our passionate fans through Virtual Sports using NHL assets. Inspired is a leader in this space and will leverage NHL IP to deliver a gaming experience that connects with our fans in new and exciting ways, helping to grow our global fan base.”
Shares in Inspired Entertainment Inc. (NASDAQ:INSE) closed 0.43 per cent lower at $9.30 per share in New York Thursday.