Aristocrat Interactive, the online real money gaming division of Aristocrat Leisure, has partnered with DirectBe to launch two new iGaming brands in the United Kingdom.
Betfusion and Playwins are powered by Aristocrat Interactive’s white-label solution in the UK, with the company planning to launch in other regulated markets with Aristocrat Interactive in the near future.
Betfusion is already live in the UK with Aristocrat Interactive’s player account management system and full sportsbook and management systems, while PlayWins is set to launch in mid-November.
“Aristocrat Interactive is a powerhouse in the iGaming industry, and it’s fantastic to be able to launch two new ambitious brands using their complete iGaming & Sports-focused iGaming White-Label solution,” said DirectBe CEO Hossein Ebrahimi.
“We look forward to both brands going live for the first time and expect that players will react very positively to the range of engagement opportunities they are presented with.”
Jonathan Chilton, managing director of Aristocrat Interactive’s white-label division, commented: “This relationship aligns with our strategic vision of further enhancing Aristocrat Interactive’s presence within the major UK market.
“We firmly believe our cutting-edge technology and top-tier sportsbook will help both DirectBe brands succeed, providing their customers with an unparalleled digital experience.”
Shares in Aristocrat Leisure Ltd. (ASX:ALL) gained 1.53 per cent to close at AU$59.19 per share in Sydney Monday, just off their 52-week high of $59.94 per share.