Aristocrat Gaming has agreed a partnership to roll out themed slot gaming zones with premier cruise line company Princess Cruises.
The partnership will see Aristocrat craft gaming experiences for guests onboard Princess ships, and create promotions with land-based casinos that offer Princess cruises as prizes.
Onboard the cruise ships, guests can expect to see themed slot gaming zones, including Buffalo Zone on the new Sun Princess ship. Aristocrat will also host a marquee event on board the Sun Princess in 2025, which will celebrate the fans of the Buffalo series games.
“We are proud to be the newest partner of Princess Cruises, bringing together our iconic brands to create innovative and entertaining experiences for players on the sea and off,” said Hector Fernandez, CEO of Aristocrat Gaming.
“In addition to exciting promotional opportunities throughout the year, we are excited to set sail with fans on the inaugural Buffalo-themed cruise.”
John Padgett, president of Princess Cruises, commented: “Our Princess casinos are among the most popular experiences aboard our ships and we’re confident Aristocrat Gaming can further elevate the gaming experience for our guests.
“This partnership allows us to create even more entertainment value in our casinos by bringing favourite Aristocrat Gaming brands to life aboard our Princess ships.”