Stockholm-listed casino games provider NetEnt will enter the UK retail sector for the first time through a deal with Gauselmann Group-owned Blueprint Gaming.
The five-year partnership will see Blueprint launch NetEnt games across its network of retail gaming machines in arcades, bingo halls, licensed betting offices and pubs across the UK. The first games will be launched during the first half of 2020.
“This is a landmark deal for the Netent Group in our quest to build brand awareness and new revenue streams from new product verticals,” said NetEnt chief strategy officer Andy Whitworth. “Blueprint are the market leader in the UK, and we are delighted to expand our reach with them.”
Blueprint Gaming managing director Matt Cole added: “The ability to offer our customers and players content from NetEnt is an exciting opportunity and we are delighted to be working closely together on offering UK players a truly compelling variety of market leading content,”
Shares in NetEnt AB (STO:NET_B) were trading up 1.65 per cent at SEK24.70 per share in Stockholm earlier Tuesday.