London-listed gaming supplier Playtech has secured a five-year extension to its long-term agreement with operator Mansion.
The agreement will see Playtech extend its collaboration with Mansion in the regulated UK and Italian iGaming markets until 2025, and includes a dedicated casino tab to be provided on Mansion’s flagship brand Casino.com.
The deal follows Mansion’s recent commitment for a dedicated live casino studio space in Playtech’s Eurolive facility, featuring both Live Roulette and Live Blackjack.
“We enjoy a close and collaborative relationship with Mansion, and they remain a key long-term partner for Playtech,” said Playtech chief operating officer Shimon Akad. “We continue to grow with them and support their position as market leaders. Mansion’s commitment to an exclusive live casino space for Casino.com is a significant step in taking the company’s Live offering to a new level and creating a valuable new USP.
“Mansion’s decision to extend its partnership with us comes at a very exciting time in terms of product development, particularly with the development of our Engagement Centre and Player Journey technology. It’s fantastic to see such a key partner like Mansion actively investing time in utilising new customer engagement tools to deliver an enhanced, personalised player experience. We look forward to continuing an ever-more successful partnership across all markets over the next five years.”
Mansion CEO Karel Manasco commented: “Our long-standing partnership with Playtech has been built on a strong and successful relationship. The recent launch of our dedicated Live Casino, a unique and tailored studio space, allows us to offer a more exclusive and personalised experience for our players.
“With Playtech’s track record of innovation in this area, their engaging content will provide more choice to our growing portfolio and we’re very excited to continue this partnership.”
Shares in Playtech plc (LSE:PTEC) were trading up marginally by 0.64 per cent at 345.90 pence per share in London Tuesday morning.