Scientific Games has expanded its partnership with the Kansas Lottery to include its instant game management program.
The Scientific Games Enhanced Partnership program will provide the lottery with portfolio management and game planning services, data analytics, advanced logistics, licensed brand services, and retail sales and marketing support.
In addition to the Scientific Games Enhanced Partnership, the company will also deploy its SCiQ retail ecosystem at select Kansas Lottery retailers.
“We are excited to advance our collaboration with Scientific Games through this expanded partnership,” said Kansas Lottery executive director Stephen Durrell. “The track record of this technology-driven program is promising, and it provides an opportunity for us to grow the performance of our entire game portfolio.”
The Scientific Games Enhanced Partnership program comes to the Kansas Lottery for five years, with the option to extend for an additional five years.
The program is currently used by more than 20 lotteries, including five of the top six performing instant game lotteries worldwide.
“As a systems customer since 2018, the Kansas Lottery is adding the SGEP program and technology that will expertly manage instant products across its network of approximately 1,700 retailers using data analytics,” said Scientific Games president Americas and global instant products John Schulz.
“This takes vision and a willingness to create change in their instant game program and we commend the Lottery’s leadership team on their work to continually improve profits for the state of Kansas.”
Scientific Games has been providing the Kansas Lottery’s systems technology since 2018.