Scientific Games has signed a deal with Gift & Go, an on-demand gifting technology platform delivered and fulfilled by Amazon, to fulfil its second chance and loyalty programs.
Gift & Go has already implemented its platform to fulfil loyalty rewards for the Arkansas Scholarship Lottery, Maine State Lottery, Maryland Lottery, Missouri Lottery and North Dakota Lottery in the United States.
At the time of writing, more than 1.5 million players are already using the platform across the five lotteries.
Players can select non-cash prizes from 1,800 items in the platform’s storefront, with the gifts delivered within two days, much faster than traditional lottery fulfilment timeframes.
“Through our new partnership, we’re thrilled to bring an enriched loyalty experience to our lottery customers, integrating the convenience and perks of Amazon seamlessly into our offerings. It’s a very enhanced ecommerce experience that provides choice, reliability, and value,” said Amy Warner, senior director of digital engagement at Scientific Games.
Jon Reuben, co-CEO and founder of Gift & Go, added: “Gift & Go is excited to expand our gifting on-demand solution to the lottery sector with a seamless platform that allows state lotteries to easily deliver the gifts their players love. It’s a real-time solution without additional cost or effort, which makes it perfect for lotteries.”