Scientific Games has agreed a multi-year collaboration with Universal Products & Experiences to develop Jurassic Park and Jurassic World-themed digital and retail lottery games for the first time.
The exclusive agreement will see Scientific Games create branded instant scratch, pull tab, draw-based, Fast Play, Keno, eInstant/iLottery and second-chance games for lottery customers in the United States and Canada.
“Our creative teams have been working with Universal on a powerful portfolio of new Jurassic World-themed lottery products that are truly going to capture players’ attention and have them on the hunt to experience the brand in multiple channels of play,” said Scientific Games SVP of instant game strategy & licensing Kyle Rogers. “This is a cross-generational brand that has the potential to bring its massive 30+-year fanbase to lottery.”
Scientific Games is also planning to feature Jurassic World as the company’s next lottery Linked Game, which will bring trip winners from across the US together for an event in Hawaii where the original Jurassic Park was filmed, with opportunities to win additional cash prizes.
Scientific Games pioneered Linked Games winners’ events in 2007. Since then, the company has produced more than 981 million Linked Game instant tickets for US lotteries with a retail value topping $6 billion.
A new Jurassic World film, Jurassic World Rebirth, is set to be released next summer.