Lottery supplier Instant Win Gaming (IWG) has launched its first multi-province eInstant progressive jackpot in Canada.
The linked program, Turbo Jackpots in English and Cagnotte Turbo in French, is available in nine Canadian provinces through the Atlantic Lottery, British Columbia Lottery Corporation, Ontario Lottery & Gaming, and Loto-Québec.
The first game linked to Turbo Jackpots is Cash Blast/Explosion d’argent réaction, which has a complementary retail game that promotes the online version.
The prize pool is funded by designated eInstant sales from each lottery and IWG serves as the jackpot manager.
“Introducing Turbo Jackpots, the first multi-provincial eInstant progressive jackpot, is a major milestone for Canada’s iLottery market,” said IWG chief executive Rhydian Fisher.
“As we have seen in the U.S. with Mega Money Jackpots, multi-lottery jackpot pools have the capability to deliver record prize payouts for eInstants and deliver increased engagement with players. Credit to our long-term partners Atlantic Lottery, British Columbia Lottery Corporation, Ontario Lottery & Gaming and Loto-Québec on embracing this new jackpot experience, which we’re sure will become a big hit with their player base.”